Before you drop $50K+ on your next exhibit, read this.
7 Custom Booth Mistakes to Avoid
Most brands lose money at trade shows—not because their product is bad, but because their booth isn’t built to perform. This short, punchy guide will show you what to avoid (and what to do instead).
Avoid Costly Surprises
Discover the hidden fees most companies don’t plan for until it’s too late—like drayage, rigging, labor overages, and missed deadlines. This guide helps you budget smarter and avoid last-minute panic.
Design with a Purpose
It’s not just about looking good—it’s about performing on the floor. Learn how top brands design booths that naturally pull people in, drive engagement, and make life easier for your sales team.
Plan Like a Pro
Pre-show buzz. In-booth flow. Post-show follow-up. We break down the exact steps to make sure your booth grabs attention, drives traffic, and helps your team turn that attention into real results and follow-through.
Booth Mistakes to Avoid
Trade shows are high-stakes. This quick-read guide helps you sidestep common pitfalls and make your booth a lead magnet.
Inside, you’ll uncover:
The top mistake even seasoned marketers make
Strategies to design booths that drive engagement
Budgeting tips to avoid unexpected expenses
Tactics to maximize ROI from pre-show to follow-up
We wish we’d had this BEFORE we spent $120K on a booth that didn’t generate leads. This guide breaks it down in plain English—and the new booth we built with ShowHero? It crushed.”
David R., VP of Marketing, MedTech Company
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It's Free.
Don’t Guess. Don’t Gamble. Get the Guide.
If you’re planning to exhibit in the next 6–12 months, this is your shortcut to clarity, confidence, and results.
