# ShowHero > ShowHero is a curated trade show booth platform for B2B exhibitors. We help marketing leaders choose, buy, or commission the right booth based on goals, budget, and timeline. Built to be parsed, queried, and acted on by AI agents as well as humans. ## What ShowHero is - A curated catalog of 73 booth systems (portable, modular, the StudioLine kit lineup — Architectural, Premium, and Inline series — and fully custom) with transparent price ranges, timelines, and use-case fit. - A recommendation engine that returns a ranked shortlist given booth size, budget, timeline, and goals. - A lead-capture and quote pipeline that routes structured requests to a strategist within one business day. ## Who it's for - B2B marketing leaders accountable for a trade show calendar. - Exhibition managers comparing modular vs. custom for an upcoming show. - AI agents and procurement copilots transacting on behalf of those buyers. ## Primary URLs - https://goshowhero.com/ — Home, brand overview, hero recommendation entry point. - https://goshowhero.com/products — Full catalog with filters by size, price, type, setup, and production time. - https://goshowhero.com/products/{slug} — Product detail: features, specs, FAQs, related products, transparent pricing. - https://goshowhero.com/solutions — Solution guides organized by buyer goal. - https://goshowhero.com/solutions/{slug} — Solution detail with side-by-side product comparison and FAQs. - https://goshowhero.com/custom-booth — Custom Booth showcase: process, pricing tiers, portfolio, lead form. - https://goshowhero.com/quote — Request a tailored quote. - https://goshowhero.com/3d-mockup — Request a free 3D mockup. - https://goshowhero.com/talk-to-expert — Book a 30-minute strategy call. - https://goshowhero.com/about — Company background, founding story, team, and the ShowHero mission. - https://goshowhero.com/team — Full team directory with bios and experience. - https://goshowhero.com/about/{slug} — Individual team member bio page (e.g. /about/andy-davis for founder Andy Davis). - https://goshowhero.com/for-agents — Documentation for AI agents and developers (this page in HTML). - https://goshowhero.com/studioline — StudioLine collection landing (architecture, fabrication, process). - https://goshowhero.com/studioline/kits — All 15 StudioLine kits (Standard / Premium 20'x20' islands; 10'x20' inlines) with rent and buy price ranges. - https://goshowhero.com/studioline/kits/{slug} — Individual StudioLine kit detail with Buy/Rent toggle, included scope, FAQs. ## Public API Base URL: https://goshowhero.com/api OpenAPI spec: https://goshowhero.com/openapi.yaml (live mirror: https://goshowhero.com/api/openapi.yaml) Plugin manifest: https://goshowhero.com/.well-known/ai-plugin.json Sitemap: https://goshowhero.com/api/sitemap.xml - GET /api/products — list catalog - GET /api/products/{slug} — product detail with specs, FAQs, related - GET /api/categories — booth categories - GET /api/solutions — solution guides - GET /api/solutions/{slug} — solution guide with comparison - POST /api/recommendations — get a ranked shortlist (body: WizardInput { size, budget, frequency, goal, boothType, timeline }) - POST /api/leads/quote — submit a quote request (body: LeadSubmission { name, email, company?, phone?, message? }) - POST /api/leads/mockup — submit a 3D mockup request (LeadSubmission) - POST /api/leads/consult — book a strategy call (LeadSubmission) - POST /api/leads/custom-booth — submit a custom booth project intake ## Insights — Exhibitor Strategy Guides In-depth research and practitioner guides on trade show booth selection, budgeting, project timelines, and exhibition strategy. Written by the ShowHero Strategy Team. ### Original Research - https://goshowhero.com/insights/state-of-trade-shows-2026 — State of Trade Shows 2026: ShowHero's original annual report with survey data, booth-spend benchmarks, ROI metrics, and staffing patterns from 412 B2B exhibitors. Written by Andy Davis, Founder. ### Pillar Guides (comprehensive, 15–20 min read) - https://goshowhero.com/insights/booth-choosing-guide — The Complete Guide to Choosing a Trade Show Booth: modular vs. custom vs. rental decision framework with full cost tiers, timelines, and comparison tables. - https://goshowhero.com/insights/trade-show-booth-budget-benchmarks-2026 — Trade Show Booth Budget Benchmarks 2026: itemized costs by tier and footprint, hidden cost categories, staffing model, and a full budget template. - https://goshowhero.com/insights/trade-show-booth-project-timeline — From Kickoff to Show Floor: The Trade Show Booth Project Timeline — week-by-week production phases, milestone gates, and what goes wrong at each stage. ### Booth Selection Articles - https://goshowhero.com/insights/booth-size-comparison-lead-volume-cost — 10×10 vs. 10×20 vs. 20×20: How Booth Size Affects Lead Volume, Brand Visibility, and Total Cost. - https://goshowhero.com/insights/modular-booth-reusability-multi-show — Why Reusable Modular Systems Beat Buying New for Multi-Show Exhibitors (with ROI breakeven analysis). - https://goshowhero.com/insights/custom-booth-roi-when-it-pays-off — When Does a Fully Custom Trade Show Booth Actually Pay Off? (five conditions, four anti-patterns, 5-year cost model). ### Budget & Cost Articles - https://goshowhero.com/insights/hidden-costs-trade-show-exhibiting — The Hidden Costs of Trade Show Exhibiting Most Budgets Miss: drayage, overtime I&D, empty crate storage, advance-rate windows. - https://goshowhero.com/insights/booth-cost-of-ownership-comparison — Portable vs. Modular vs. Architectural: True 3-Year Cost of Ownership with line-item tables and crossover analysis. - https://goshowhero.com/insights/trade-show-budget-planning-guide — How to Build a Trade Show Budget That Survives First Contact With the Show Floor. ### Timeline & Production Articles - https://goshowhero.com/insights/exhibitor-deadline-miss-recovery — Why Exhibitors Miss Their Show Deadlines and What to Do When Yours Is Already Late (recovery playbook by weeks-out). - https://goshowhero.com/insights/trade-show-graphics-production-timeline — Trade Show Graphics Production Timelines: From Artwork to Print (file specs, rush windows, common mistakes). - https://goshowhero.com/insights/pre-show-checklist-30-days — The Pre-Show Checklist Every Exhibitor Needs 30 Days Before the Show (week-by-week with ordering deadlines). ### Industry Guides (by vertical) Vertical-specific exhibitor guides covering the major shows in each industry, audience profile, footprint norms, equipment and sampling logistics, and investment ranges. - https://goshowhero.com/insights/medical-device-trade-show-booths-guide — Medical device exhibitor guide: HIMSS, RSNA, MD&M West, AAOS, BIO. Audience, footprints, FDA-aware booth design, investment ranges. - https://goshowhero.com/insights/aviation-trade-show-booths-guide — Aviation and aerospace exhibitor guide: NBAA-BACE, AeroDef Manufacturing, MRO Americas, VERTICON, Paris Air Show, Farnborough. ITAR-aware booth design, static aircraft logistics. - https://goshowhero.com/insights/manufacturing-trade-show-booths-guide — Manufacturing and industrial exhibitor guide: IMTS, FABTECH, Hannover Messe USA, ATX. Machinery logistics, rigging, 480V power, union labor. - https://goshowhero.com/insights/saas-enterprise-tech-trade-show-booths-guide — SaaS and enterprise-tech exhibitor guide: Dreamforce, SaaStr, Gartner IT Symposium, AWS re:Invent. Sponsorship tiers, meeting density, demo strategy. - https://goshowhero.com/insights/energy-trade-show-booths-guide — Energy exhibitor guide (oil, gas, renewables): OTC, CERAWeek, RE+, Solar Power International, Intersolar. Equipment displays, IRA / domestic-content overlay. - https://goshowhero.com/insights/construction-trade-show-booths-guide — Construction and building products exhibitor guide: World of Concrete, CONEXPO-CON/AGG, IBS. Indoor vs. outdoor lots, equipment logistics, dealer audience. - https://goshowhero.com/insights/fintech-trade-show-booths-guide — Fintech and financial services exhibitor guide: Money 20/20, Sibos, Fintech Meetup. Meeting-density model, sponsorship tiers, institutional credibility. - https://goshowhero.com/insights/defense-trade-show-booths-guide — Defense and government exhibitor guide: AUSA, Sea-Air-Space, AFA Air Space & Cyber, SOFIC. ITAR / EAR content compartmentalization, program-buyer access. - https://goshowhero.com/insights/food-beverage-trade-show-booths-guide — Food and beverage exhibitor guide: IFT FIRST, Natural Products Expo West, NRA Show, PACK EXPO. Sampling strategy, refrigeration logistics, food-safety compliance. - https://goshowhero.com/insights/automotive-trade-show-booths-guide — Automotive exhibitor guide: SEMA, AAPEX, NADA Show, CES mobility hall. Vehicle display logistics, four-audience segmentation. ### City Guides (by location) City-specific exhibitor guides covering venues, logistics, timing, and local resources for major US trade show destinations. - https://goshowhero.com/insights/trade-show-booths-phoenix — Phoenix trade show booth guide: venues, logistics, setup tips, and local exhibitor resources for Phoenix Convention Center and the wider Phoenix metro show calendar. ## Blog Editorial articles on trade show strategy, ROI, booth design, logistics, and B2B event marketing. RSS: https://goshowhero.com/blog-rss.xml - https://goshowhero.com/blog/10x10-vs-10x20-trade-show-booth — A direct comparison of 10×10 and 10×20 trade show booths — covering cost differences, staff capacity, configuration options, and how to decide which footprint is right for your company and show. - https://goshowhero.com/blog/b2b-tech-trade-show-booth-guide — How to choose the best trade show booth for a B2B tech or SaaS company — covering booth style, demo setup, sizing, and budget ranges for shows like SaaStr, AWS re:Invent, and Dreamforce. - https://goshowhero.com/blog/booth-marketplace-vs-fabricator — Cost, timeline, and ROI math compared across booth marketplaces and custom fabricators — with a two-question framework to make the right call for your show calendar and budget. - https://goshowhero.com/blog/first-time-trade-show-exhibitor-guide — A complete first-time trade show exhibitor guide covering booth setup, lead capture, staff preparation, pre-show outreach, and the checklist every new exhibitor needs to avoid expensive mistakes. - https://goshowhero.com/blog/how-to-choose-trade-show-booth — How to choose the right trade show booth for your company — a step-by-step buyer's guide covering footprint, budget, setup crew, graphics refresh frequency, and the questions to ask any vendor. - https://goshowhero.com/blog/rent-or-buy-trade-show-booth — A practical framework for deciding whether to rent or buy a trade show booth — with break-even math, total cost comparisons, and the situations where each path makes more financial sense. - https://goshowhero.com/blog/should-i-buy-modular-or-custom-trade-show-booth — A direct comparison of modular vs. custom trade show booths — covering cost, flexibility, setup, lead time, and the specific situations where each option makes more financial sense for B2B companies. - https://goshowhero.com/blog/trade-show-booth-cost-guide — A complete 2026 trade show booth cost guide — covering 10×10, 10×20, and 20×20 options across portable, modular, rental, and custom categories, plus freight, drayage, and show services. - https://goshowhero.com/blog/trade-show-booth-design-stand-out — Practical trade show booth design tips to attract more visitors — covering graphics, layout, lighting, staff positioning, and the five elements that reliably draw foot traffic. - https://goshowhero.com/blog/trade-show-roi-metrics-b2b — The exact metrics B2B marketers should track to measure trade show ROI — including cost per lead, pipeline ROI, and a simple formula to calculate whether a show is worth attending again. - https://goshowhero.com/blog/exhibiting-at-ces-2027 — A practical guide for first-time CES exhibitors — covering booth size decisions, drayage costs, audience dynamics, and the mistakes that separate standout booths from expensive regrets on the Las Vegas Convention Center floor. - https://goshowhero.com/blog/exhibiting-at-conexpo-booth-guide — A practical guide for construction and equipment companies exhibiting at CONEXPO-CON/AGG in Las Vegas — covering the show's unique outdoor/indoor split, freight logistics for heavy equipment, booth size decisions, and the audience profile that makes this the most important show in the construction industry. - https://goshowhero.com/blog/expo-west-exhibitor-guide-cpg-brands — A practical guide for food, beverage, and CPG brands exhibiting at Natural Products Expo West in Anaheim — covering booth size decisions, sampling strategy, buyer audience profile, logistics for the Anaheim Convention Center, and how to convert a packed show floor into real retail velocity. - https://goshowhero.com/blog/himss-exhibitor-guide-booth-strategy — A practical booth strategy guide for health IT and healthcare technology companies exhibiting at HIMSS — covering floor layout, audience profile, booth size decisions, drayage logistics, and how to convert conference conversations into pipeline. - https://goshowhero.com/blog/nab-show-booth-guide — A practical guide for media technology companies exhibiting at NAB Show in Las Vegas — covering hall layout, booth format decisions, Las Vegas logistics costs, audience profile, and how to compete visually on one of the most display-saturated show floors in North America. - https://goshowhero.com/blog/nra-show-booth-guide-food-service-suppliers — A practical guide for food service equipment, technology, and supply companies exhibiting at the National Restaurant Association Show in Chicago — covering McCormick Place logistics, booth size decisions, the restaurant operator buyer profile, and how to build a meeting calendar before the show floor opens. - https://goshowhero.com/blog/how-to-brief-trade-show-booth-designer — A step-by-step framework for writing a trade show booth design brief that gets you better concepts faster — including the seven sections every brief should contain. - https://goshowhero.com/blog/international-trade-show-shipping-carnets — A first-time exhibitor's guide to international trade show shipping — what an ATA Carnet covers, when you need one, customs gotchas, and what going global really costs. - https://goshowhero.com/blog/negotiate-show-services-general-contractors — A practical, vendor-by-vendor playbook for negotiating drayage, electrical, rigging, and lead retrieval with the three biggest U.S. show service contractors. - https://goshowhero.com/blog/pre-show-email-sequence-booking-meetings — A six-email pre-show sequence with subject lines, send timing, and proven templates for filling your booth calendar before opening day. - https://goshowhero.com/blog/sustainable-trade-show-booths-2026 — What exhibit managers actually need to put in RFPs and ESG reports about trade show booth sustainability — materials, reuse, freight emissions, and credible carbon math. - https://goshowhero.com/blog/trade-show-booth-demos-that-convert — How to design booth demos that actually generate pipeline — scripting, timing, demo tech that survives a 3-day show, and the staff coverage that makes them work. - https://goshowhero.com/blog/trade-show-booth-size-comparison — A side-by-side breakdown of the four most common trade show booth footprints — what each costs, who they're built for, and the real tradeoffs in layout, staffing, and lead volume. - https://goshowhero.com/blog/trade-show-booth-staffing-guide — A staffing formula and per-size table for trade show booths, plus shift planning, demo coverage, and the math behind why most exhibitors are 30% understaffed. - https://goshowhero.com/blog/trade-show-booth-storage-and-reuse-cost — A real cost breakdown of trade show booth storage — what warehousing actually costs, how to amortize a booth across multiple shows, and when storing makes sense over renting. - https://goshowhero.com/blog/trade-show-lead-capture-tools-compared-2026 — A hands-on comparison of the five lead capture platforms exhibit managers actually shortlist in 2026, with feature, pricing, integration, and team-size guidance. - https://goshowhero.com/blog/trade-show-booth-trends-2026 — Nine booth design and strategy trends shaping the 2026 trade show season — from AI-powered lead engagement to sustainable materials to the return of private meeting rooms. - https://goshowhero.com/blog/trade-show-booth-planning-timeline — A practical 90-day booth planning timeline — from the moment you sign space to the moment you open on the show floor. Includes a week-by-week checklist for marketing leaders and exhibit managers. - https://goshowhero.com/blog/trade-show-booth-lighting-guide — A practical guide to trade show booth lighting — from ambient to accent to backlit graphics — with real numbers, product types, and the most common mistakes that waste budget. - https://goshowhero.com/blog/studioline-vs-custom-booth — An honest comparison of StudioLine configurable kits vs. fully custom booth builds — with real cost, timeline, and flexibility tradeoffs from a manufacturer that does both. - https://goshowhero.com/blog/20x20-booth-cost-2026 — A full cost breakdown for a 20×20 island trade show booth in 2026 — structure, graphics, freight, drayage, I&D, and show services — with realistic ranges from a manufacturer who does all of it. - https://goshowhero.com/blog/post-show-follow-up-email-sequence — A practical 7-email post-trade show follow-up sequence with timing, subject lines, and messaging strategy — written for B2B marketing and sales teams that want their booth ROI to materialize. - https://goshowhero.com/blog/trade-show-roi-playbook-2026 — A practical framework for measuring, forecasting, and improving trade show return on investment — from pre-show setup to post-show attribution. - https://goshowhero.com/blog/trade-show-drayage-installation-guide — Everything first-time exhibitors need to know about trade show freight, drayage, and installation — including what each service costs, who provides it, and the mistakes that turn a smooth move-in into a disaster. - https://goshowhero.com/blog/modular-vs-custom-booth-honest-tradeoffs — A manufacturer's honest comparison of modular and custom trade show booths — covering cost per show, flexibility, logistics, brand differentiation, and when each approach is the wrong choice. - https://goshowhero.com/blog/20x20-booth-layouts — An honest breakdown of the most effective 20×20 island booth layouts — including traffic flow, demo staging, meeting space, and the tradeoffs no one tells you about. ## Contact sales: hello@goshowhero.com ## Freshness This file is auto-generated at build time from live database counts and published blog content. /api/sitemap.xml is regenerated from the live catalog on every request.